If you use Instagram, you may have already seen the online store tool it has.
But do you know how it works?
This tool is one of the most popular and fastest growing trends in the world of online sales, not only on Instagram but also on other platforms. More than a link to an online store where the transaction can be carried out, the purchase is made through the social network or platform itself.
Note: sales activity occurs outside of e-commerce, directly through social networks that have this tool, such as Facebook, Instagram or Pinterest.
Shall we get to know her a little more?
What you will see in this post:
– Why have a store on Instagram?
– How much does it cost to have a store on Instagram?
– Who can have a store on Instagram?
– How to have a store on Instagram: step by step
Why have a store on Instagram?
There are countless advantages to having a store on Instagram and now we are going to list some of them:
Engagement
Being within a social network, it helps companies better engage with their customers. It puts brands where customers are and offers an easy way to interact.
Trust
The ability for the customer to interact with the company helps build trust with the company. Customers meet people at the company, talk to company representatives, get answers to their questions, and discuss feedback. It’s easier for potential customers to trust a company when they can see feedback and recommendations from others.
Sharing
Having a store on Instagram makes it easier to share information about it. Your customers can share information with their friends or the public and make recommendations about products and services quickly and conveniently.
Prova Social
Social proof builds trust in the company. When potential customers see reviews, comments, ratings, positive feedback, and discussions about the brand, they are more likely to trust in making a purchase.
Tendencies
Trends are easier to find and follow on social media and that’s where your store will be.
Companies can use marketing techniques to help drive sales and awareness. Techniques may include:Marketing
– Social media graphics;
– Video to show the products;
– Informative posts;
– Voting on product options;
– Surveys;
– Asking the user to share photos and comments;
– Sharing of user posts;
– Celebrity support;
– Promotions;
– Draws;
– Direct links to a shopping cart.
Targeted advertising
Businesses can easily target their audiences on social platforms with ads based on their activities and preferences. Social platforms provide extensive advertising tools that work well with commerce.
It’s where the customers are
Instead of trying to attract potential customers from a social media platform to your website , Instagram Shop allows you to sell to them where they already are. This makes it much easier to find your target audience and makes it easier for them to find you. This also means that many potential buyers will discover your products who may not have otherwise.
It’s not just a sales platform
Social media includes sales, but it’s much more than that. Potential buyers who may not be looking for products are there when they are not on a sales website . They saw the ads, the shares, the likes, and the comments. They were warmed to the idea of the product. They can be sold even if that’s not why they’re there.
Customers can buy through social media
You are not asking a potential customer to leave the safety of the social platform and go to your website to make a purchase. This makes the sale easier for them and helps build confidence in the sale.
If you’ve read this far, you’re probably already convinced that having a store on Instagram is essential for boosting your sales and achieving good results with this social network.
And if you still don’t know how to do this in practice, we’ll teach you!
How much does it cost to have a store on Instagram?
Instagram shopping brings several features and advantages to your company. It allows you to promote your products and sell them quickly and conveniently and, best of all, without charging anything for it.
That’s right.
This feature is completely free!
Who can have a store on Instagram?
To have a store on Instagram you must meet some requirements.
The first of them is that you need to have a business profile on the platform linked to a Facebook page.
You will also need to have a domain and a product catalogue, whether on Facebook or an e-commerce website .
If you do not have this catalogue, you will need to open an account in Business Manager to create it. This procedure is essential to have your store.
How to have a store on Instagram – Step by Step
Confirm your qualification
To do this, your company will need to meet some requirements.
First of all, it needs to be located in an available market. Additionally, you must have a qualified product and comply with the platform’s regulations (seller agreement and commercial policies).
Transform your profile into a business profile
To do this, you need to access your Instagram profile settings, click on “Account” and then on “Switch to professional account”.
Choose the category option that best suits your business and best describes what you do, then choose the profile display options for this information.
Now an important point: If your profile is private, you must leave the account public.
And just like that, you will have your business profile.
Link your account to a Facebook page
After that, you need to link your Instagram account to a Facebook page. To do this, you go to your company’s Instagram account, select “Edit profile” and, under the “Public business information” section, select “Page”. So, just select the Facebook page you want to connect with (your company page, obviously) and that’s it.
Attention, if you don’t have a page, you need to create it to continue with your store on Instagram.
Upload your product catalog
Well, now you need to upload your product catalogue, as it is through this that users will be able to discover and buy your products.
There are two ways to do this:
The first is through the Catalog Manager, located in the Facebook Business Manager.
The other way to do this is through existing e-commerces.
Analyze the account
Now, it’s time to submit your account for analysis. This may take a few days, or even longer.
To request this analysis you need to access your company profile and click on the three bars on the right. Select “Settings” and sign up for the “Purchases” feature. So, just follow the steps and request the analysis.
You can log in at any time and check the status until you hear back. Please be aware that requests for additional information may be made.
Enable Instagram shopping mode
Was your account approved? Excellent!
The next step is to enable Instagram shopping mode.
To do this, access your company profile and click on the three bars on the right. Select “Settings” and “Companies”. Then go to “Purchases” and select the Product Catalog you want to link to your online store. Complete the process.
Tag your products in posts and stories
Now just tag your products in posts in your feed or stories.
But, pay attention! The booking button is in different locations:
For posts in the feed: the button is below the content and tagging people
For stories: the marking is within the Stickers area
It’s ready!
This way you will have your store on Instagram and you will be able to increase your sales and make your company grow even more!
