If you surf the Internet frequently and use it in your day-to-day life, I imagine you’ve wondered how websites are created and what exactly they are and do in the digital world.
Perhaps you’ve even Googled your question and found countless websites teaching you how to create websites, but do you really understand the concept, usefulness and scope of this tool?
In order for this subject to become clear once and for all, we need to “start at the beginning”.
Let’s go?!
What you’ll see:
- What are websites?
- Types of websites
- What are domains and what are they for?
- What is website hosting?
- Good practices that every website should have
- The impact a website has on your business
- How websites are essential for paid traffic campaigns
What are websites?
The word “site”, in its literal sense, means “place”. As such, a website is a place in the middle of the vastness of the internet.
These places bring together specific sets of information and can have a variety of objectives, being presented in different forms, such as texts, videos, images and others.
Types of site
There are various types of websites, each with its own purpose and format. How about getting to know some of them?
Blogs
Blogs, for example, are generally used as a way of sharing ideas and thoughts. You can write and post whatever you like, use your imagination and share it on the web so that many people can read and access your content.
Online shops/e-commerce
Online shops act as a sales catalogue for your company or business. In them, you display your products and your customers can buy completely online.
Sales pages/Landing pages
Sales pages, commonly known as Landing Pages, are websites whose main purpose is to sell a product or service. They differ from online shops/ecommerce in that they don’t necessarily put your product on sale, as if it were on a shelf, but their ultimate aim is always to convert and attract customers for a subsequent sale.
Course platforms
Course platforms are websites for educational content on the web. They work like a virtual educational institution and can offer various options and types of fully online courses.
Estate agent website
Real estate websites work in a similar way to online shops/ecommerce and landing pages in that they aim to sell a product or service, but function more like a catalogue of the products on offer, since the sale does not usually take place online.
Portfolio website
The purpose of a portfolio website is to showcase your work so that people know a little more about you. It acts as a showcase, giving greater visibility to what you do, and also as a CV, as it allows interested parties to get to know a little more about you and your work or service before hiring you.
News site
News sites have the main objective of providing information. They are like printed newspapers, but completely online.
Website one page
A website using the on page model, as the name suggests, is a website developed with just one page containing all the necessary information in an optimized way for a better understanding of whoever accesses it, without the need for more complex programming, with the main objective being stay present digitally in a simple and effective way.
As we have just seen, so-called websites can have different functionalities and are extremely important for creating a digital presence on the internet, as they overcome geographical barriers, allowing, literally, the whole world to know and have access to what you want to share.
So, we have been able to understand so far that a website is a place on the internet that brings together some information and data on a certain subject. Right?
But what would be the point of this place existing if we couldn’t get to it?
And that’s exactly what domains are for.
What are domains and what are they for?
Domains are website addresses. It’s how we find and access these places. They are what lead us to them. For example, our domain is bresami.com. Anyone who has access to the internet and enters this address into their browser will reach us.
This is how people will find your website, so your domain name must be clear and have a connection to you or your company. Also, it is important that it is easy to remember so that people do not easily forget it.
Why should I register my domain?
Furthermore, you need to register the chosen domain, so that it is only available for your website. Otherwise, when searching for a single address, countless websites would open, creating enormous confusion.
Domain registration guarantees the exclusivity of that address, so if you have a good idea… you better register it soon!
What is website hosting?
I imagine that at this point you must be asking yourself: “Okay, but how do you create all this? That’s why I came here!” Oh! This is quite simple (but not that simple). To have a website, in addition to needing to have a domain, you will also need a hosting server, which is nothing more than a computer that stores your file data.
Every time someone accesses your website they make a request for these files, where the hosting server is responsible for sending this data to the end user.
Hosting is very important for your website and directly impacts the loading speed of your website, in addition, it has to meet the demand of users accessing your website, so it is very important to choose the right hosting for your business.
Types of website hosting:
This hosting can be done in different ways:
– Shared hosting;
– VPS (Virtual Private Server);
– Cloud Website Hosting;
– WordPress Hosting ;
– Dedicated hosting server.
There are several factors that can influence this choice, such as SSL certificates, email services, website creator, backup and customer support. But that’s a topic for another time.
So, after you have registered the domain so that your website can be found and hired a hosting service to insert it, you need to build it. In other words, define the theme you will use, create the identity of your website, decide which tools will be suitable for the objective you have (chat, comments, action buttons), among others.
And just like that, we will have a brand new website!